Setting up your campaigns to send tracking data to Google Analytics
If your website uses Google Analytics to record visitor's behaviour and statistics then you can also benefit by linking your Suite26 e-mail campaigns into your analytics reports.
How does it work?
Let's say your campaign content contains a link to your website and your website uses Google Analytics for it's tracking.
When a recipient clicks the link in your e-mail, we will automatically add some special tags to the end of the link that Google Analytics will understand and will record as the source of that click.
In your Google Analytics reports you will then be able to see how many people came to your website directly from your e-mail campaign.
How do I set it up?
It's really easy to setup. You can do it when you create a new e-mail campaign or you can add it in to an existing campaign. To add it into an existing campaign, just go into the overview of the campaign and then click on Edit Campaign Details.
Whether you are editing an existing campaign or adding a new one, you will see the screen similar to the one above.
All you need to do is tick the Google Analytics Tracking box and then give an Analytics Campaign Reference. You can put whatever you like as the reference, but it must not contain spaces. You should make it something relevant to that specific campaign so that you can distinguish it from future campaigns you may send.
And that's it. Any links in the HTML version of your campaign content will now automatically have the Google Analytics tracking added.
How do I see this in my Google Analytics report?
You should sign in to your Google Analytics account as you normally would and then click on the View Reports link for the site you are working with.
Next click on Traffic Sources from the left hand menu.
Now click on All Traffic Sources from the sub-menu
From the Show dropdown box select Source
Now find Suite26 in the list of Sources and click on it.
You will now see all of the visits that were sent to your site from ANY campaign, that you had Analytics tracking turned on for, setup in Suite26.
You can drill down further to see the statistics for each campaign by selecting Campaign from the Dimension drop down menu.
You will now see all of the campaigns. These will be the references you entered when you set up Analytics tracking for the campaign.