Personalising the subject line and content of your e-mail campaign
Suite26 allows you to personalise the subject line and content of your e-mail campaigns with data pulled from your contacts database. This will help to project a more professional image for your campaigns and helps to encourage recipients to open the e-mail.
The majority of the built-in fields and all of your custom fields can be inserted into either the subject line, e-mail content or both.
Inserting Standard Fields
If, for example, you wanted to insert the insert the recipient's first name into your campaign content you would place the following piece of code into your campaign content:
{FIELD($firstname)}You can easily place text around these personalisation tags to build up a useful sentence:
Hi {FIELD($firstname)}, thanks for attending the recent conference and requesting more information.This may result in the following output when sent to one of your contacts called John:
Hi John, thanks for attending the recent conference and requesting more information.
It is also to specify a fallback term which will be used in the event that the field you have specified is blank for a recipient:
Hi {FIELD($firstname::there)}, thanks for attending the recent conference and requesting more information.This would result in the following output, which still remains meaningful:
Hi there, thanks for attending the recent conference and requesting more information.
Inserting Custom Fields
Inserting data from your custom fields work in exactly the same way. The only difference is that you need to prefix your custom field name with the letter 'c'. Say, for example, you have a custom field called 'membershipnumber' you would use the following code to insert it into your subject or content:
{FIELD($c-membershipnumber)}Please Note: All field names must be entered in lowercase. If you have set your custom field name as 'membershipNUMBER' you must enter it as 'membershipnumber' or the data will not be found.
Using the Insert Field facility
When you edit content for your e-mail campaign you will find a handy Insert Field facility just underneath the the content area. This facility allows you to select a standard or custom field from the dropdown list, along with an optional fallback term, and automatically insert the code into your campaign content.
Please Note: Some web browsers will insert the code at the cursor positon in the content area whilst others will place it at the bottom of the content. Depending on the browser you use you may need to reposition the special piece of code as required.