Why create a plain text version?

1. Mail Client spam filters are much more likely to filter an email that does not include a plain text version as well as the HTML version.
2. Some people prefer plain text and have their mail client settings configured to only display plain text. No plain text version = blank email.
3. Some mail clients and mobile devices cannot display HTML emails.

How it works

When you create both an HTML version and a plain text version of an email, Suite26 will automatically send the email as one combined email. If a recipients’ email client can read HTML, they receive the HTML version, but if the recipient’s email client cannot read HTML, then they receive the plain text version and not a blank email.

How to create your plain text version

After you have finished putting the finishing touches to your HTML version of the email, simply highlight all the content (select All) and press copy. Then click on the Plain Text Content tab, and paste it in. This will insert all the text content in a plain text version without your graphics and using minimal formatting.

For more information or help with creating your plain text version, please call 0845 313 0912.

When it comes to the design of your email campaign, keep the content and layout simple.  The design of your email is important, from a readability, usability and branding viewpoint, but in the end the design is not the main element that will get you conversions.  Always remember the basics (your subject line, main heading, the width of the email, how it looks in the preview pane, etc.)  Avoid making the email look 'too busy' by not having too many messages or offers on there.

Be original

There’s a good chance that your recipients receive plenty of emails on a daily basis, so you need to distance yours from other emails by being original and different.  Making your email stand out you will help lead to increased attention.  Of course, this doesn’t mean you should forget the basics.

Gain attention

The initial purpose of your email template design is not to impress your recipients, but to grab their attention. Once you have caught their eye, it is the job of your content to do the rest.  Do not let your email design become too excessive: keep to a simple, effective design and make sure your content is visible and engaging.

Remember it’s the copy that sells, not the design.

As a little treat from Suite26, you can now get a FREE Easter email template for your Easter campaign!

Check out the free Easter email template design we've made specially for you:

If you would like to use this email design for your Easter campaign, please email us today at sales@26.co.uk or call 0845 313 0912, and we'll add it to your account at no extra cost.

From all at Suite26, have a great Easter and enjoy the bank holiday weekend.

From the comfort and convenience of your own office you can now become an expert in the art of email marketing with Suite26.

Master how to:

• Import your contacts with ease

• Create and send targeted and personalised email campaigns in minutes

• Import your own customised template, logos, links and more to personalise your messages

• Track, follow-up and improve on your campaign performance

• Collect email addresses and build your database from your website

• And much more...

We guarantee you'll be able to create and send HTML emails, track responses and measure the effectiveness of your email campaigns to your customers. See firsthand how easy it is to use Suite26 to expand your business.

Call Ricky or Mark on 0845 313 0911 or email enquiries@26.co.uk to book or find out more about your One-2-One training session.

To use a template, simply create your campaign as normal and then click on the Edit Primary Content link.   You will now see our built-in WYSIWYG editor, and just above and to the right of that you will find the Use A Template link.   Upon clicking on this link you will be able to select a template of your choice which will be inserted into the editor and can then be changed to meet your requirements.