At the top of your email:

Remind them why they are receiving your email
You are receiving this email...
-Because you are a customer of X.
-Because you signed up to X newsletter.
-Because you are a subscriber to X emails.

This will help the recipient immediately recognise who you are and remind them why they are getting the email.

Use a Viewonline Link to help display blocked and unloaded images
Most mail clients will not display the images on your email, so inserting a viewonline link at the top of your email will help encourage recipients to open up the email in a new web browser page. This will display all the content and images in full.

Try including:
-Problem seeing the images? [viewonline]Click here to view this email in your web browser [/viewonline].
-Images not displaying? [viewonline]View the full email online here [/viewonline].

This will help to get the email opened and avoid recipients possibly ignoring or deleting the email because they’ve been put off by the email looking incomplete.

At the bottom of your email:

Include full company details
Always include your company name, address and contact details at the foot of your email. This will help you build and maintain trust with the recipient. Emails without full company details can look illegitimate and untrust worthy, which could lead to the email being marked as spam.

Make the unsubscribe link easy to find
Avoid burying the unsubscribe link amongst a paragraph of text or changing its colour so that it doesn’t clearly stand out against your email’s background colour. If a recipient is no longer interested in receiving your emails, make it easy for them to locate the unsubscribe link, rather than running the risk of the recipient getting annoyed and marking the email as spam.

The default view online link as shown below will always take the recipient through to whichever version they received (TEXT or HTML):

[viewonline]Click here to view this e-mail in your web browser[/viewonline]

To override this default behaviour, just edit the code as show below:

[viewonline:HTML]Click here for the HTML version in your web browser[/viewonline:HTML]
[viewonline:TEXT]Click here for the TEXT version in your web browser[/viewonline:TEXT]

For more details please see our help article about adding unsubscribe and view online links to your e-mail campaigns.