Consistency is key. Using a custom email template will give your emails a familiar look and feel each time you send, helping your customers instantly recognise your brand. Using a custom built template for your company and brand is a great way to direct traffic straight to your website.  By providing links to key landing pages, you are making your products and services easily accessible to your recipients, as well as directing your customer to exactly where you want them go to.

In short, custom built email template designs at a minimum help improve delivery, promote brand exposure and increase traffic to your specific landing pages.  So, are you using a custom email template for your email marketing campaigns?

For more information on how to order your custom built email template, please visit http://www.26.co.uk/customEmailTemplate

You'll find the guide here: http://office.microsoft.com/en-us/help/HA010450051033.aspx

Most points there are fairly obvious and would never be used by legitimate mailers, but a couple there may catch people out who use a term in a legitimate way.

The guide is not a complete list and there are many other factors that could still cause your email to get blocked.   It should also be noted that this guide is for the filter built into the Outlook client only.

Here at Suite26 we always advise you to test your email campaigns as much as possible in as many different email clients before sending.   It's easy to register a Yahoo, Hotmail and Gmail account and just send a preview message to those accounts, but we would also recommend using an email testing service such as LitmusApp which will test your email in a number of different email clients and against lots of different spam filters.