If your website uses Google Analytics and you are sending recipients of your e-mail campaigns to pages on your website, then you may be interested in our Google Analytics Tracking option.

This allows you to add a unique reference to an e-mail campaign that will be passed through to Google Analytics whenever a recipient clicks on a link to your site from your e-mail campaign.  The visit is then records in your Google Analytics report as coming from that campaign, allowing you to track it's effectiveness.

It's really easy to set up and can be added to new campaigns or existing ones.  We've written a how-to on setting up Google Analytics tracking for those who want to give it a go.