Recent studies and surveys have shown that Email Marketing is still the most popular and effective form of direct marketing available to UK companies today. However it is a continual challenge for companies is to stand out from the competition. According to The Aberdeen Group’s report ‘Email Marketing: Get Personal with Your customers’, 96% of companies believe email personalisation will improve your performance.
Suite26 is the newest addition to the Global Gold product portfolio, it is the latest Email Marketing application with integrated CRM system and Survey Manager to be launched. This web-based application allows companies to send personalised communication to their clients by combining THREE powerful web applications in ONE, thus helping companies grow their business.
Below are 5 key ways that Suite26 will allow companies to get closer to their clients and provide effective email marketing to them:
1. Identify and Listen to High Value Customers
Don’t just send customers your company’s messages - listen to customers closely and address their needs, wants and interests directly with personal one-to-one email communications. Suite26 will help you to identify high-value customers by proactively engaging them with surveys, so you can gather more detailed profile information. Review what your most valuable customers want and then you can adapt your messages to better target opportunities with highly personalised email campaigns.
2. Leverage your Customer Database
Suite26 also allows you to use your customer data to segment email lists, which can then be used to improve your email marketing campaigns. For best results, your email database should contain as much customer information as possible, including demographic, behavioural and transactional data. The application comes with a vast number of options for collecting your customers information, but if you require more, you can add custom fields to enable this. Use this data to segment your lists and personalise your campaigns for best results.
3. Integrated CRM
Your CRM system will contain valuable demographic, behavioural and transactional information about your customers over time. Use this data to personalise campaigns to make them more relevant to them, you can then add in your Google web analytics code, which can indicate how your customers might react to future campaigns, enabling you to better tailor your messages.
4. Automate Email Personalisation Efforts
Follow-up messages can be sent automatically based on consumer behaviour. These event and action-triggered emails - allow marketers to not only improve content targeting and personalization, but also the timing of email message delivery, so you can reach customers at the right time in their buying cycle. All of which can be managed effortlessly in Suite26.
5. Keep an Eye on Stats
Think of your performance statistics as the pulse of your email campaign. It is essential for you, as marketers, to watch the numbers and changes in them. Alter campaigns when seeing a change in customer behaviour. Marketers who regularly test and measure results, have a better understanding of what interests their customers, and is one of the quickest ways to begin improving email communication and building stronger, profitable relationships with them.
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