Email Insider has raised some very useful points when commenting on the hot topic in a LinkedIn group on ‘whether collecting business cards at a networking events, meetings, social functions, etc, gives people/companies the right to add someone’s details to their database and start sending them their e-newsletter?’

The article first clarifies what Email and Email Marketing are, and then defines the differences between them and whether the above form of data capture is permission based or not for the sending of future emails/email campaigns.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=130082

Each form can have it's own set of options, such as whether double opt-in is enabled, what confirmation e-mails are sent and which URLs to redirect users to after signing up.

You can also choose to automatically add the new subscription into one (or more) of your contact groups.

Once you have selected the options you want you will be given the HTML code you need to place on your site to start collecting subscriptions.

To get started, just click on the Contacts tab and then Subscribe Forms.

For more information, please see our help article on creating subscribe forms.