Before you send your next campaign, take a look at the link between the length of the subject lines from previous email campaigns and the number of unique opens and total clicks they received.

You should also carefully consider that subject line word choice, word order and recipient awareness are also vital factors in receiving more deliveries and opens.

We recommend that you stick to these points when writing your next subject lines:

1) Keep the subject line as short as possible
2) Avoid using ‘Spammy’ words such as; Urgent, Free, Buy Now and symbols like !!, ££, **
3) Only use longer subject lines when there is considerable reason to do so
4) Whenever you’re unsure, always test your emails.

The first is a Not Opened report which allows you to view and export the recipients that did not open your email campaign. The second is Opened But Not Clicked report which allows you to view and export recipients which opened your campaign but did not click on any links, allowing you to follow up further if you wish.

Both of these new reports can be accessed from the Delivery Overview report. You'll find them listed in the More Reports section underneath all of the usual statistics.

From this feedback we would like to announce two small new features which may be useful in some circumstances.

Disable WYSIWYG Editor:

Some users design their e-mail templates in their favourite design program (Dreamweaver etc) and host the images for their mailer on their own servers.  In these cases it may be desirable to bypass the built-in WYSIWYG editor functionality. 

To turn off the WYSIWYG you will need to click on the Options tab, then Preferences and tick the Disable WYSIWYG Editor checkbox. With the editor disabled you will simply be provided with a standard text box to paste your HTML code into.

Disable Link Tracking:

Suite26 has always had the ability to turn tracking (opens & clicks) off on a per e-mail basis (available from the Send Campaign wizard), but it is now possible to disable tracking for a specific link within a campaign.

You may want to do this if you have a link which you wish to insert personalised information into (such as a membership number or e-mail address).  To disable tracking for a specific link you will need to switch the WYSIWYG editor into HTML code view and edit the link to add so that it contains rel="s26-no-track" - your link should look like this:

<a rel="s26-no-track" href="http://www.mylinkhere.com/mylink.html">

If you require any help with these new features or need further information, please e-mail support@26.co.uk and we will be happy to assist.