Archive for the ‘Site News’ Category

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Colour codes for your HTML emails

Tuesday, July 26th, 2011

Here are two helpful links for helping you choose colours for your HTML email designs, but more importantly they provide you with the necessary colour codes for amending the source code:

http://www.immigration-usa.com/html_colors.html
This link contains a complete colour chart with all 6 digit HEX codes for HTML emails along with an example of how to input the code into the source at the bottom of the screen.

Complete Colour Chart

http://www.colorpicker.com
This very useful link allows you to pick the exact colour you are looking for and gives you both the 6 digit HEX code at the top and the RGB numbers along the side of the colour chart.

Colour Picker

How To Edit Your Colours
To view and amend the source code for your email in Suite26, go into the Edit Primary Content section and Click on ‘Source’ in the toolbar menu.

To search for a specific piece of colour code to amend:

-Press Ctrl + F (PC users) or cmd + F (Mac users)
-Type in color (not colour)
-Replace either the 6 digit HEX code (e.g. # 33CC66), or the RGB code (e.g. 249, 199, 0) with your desired colour code.

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The advantages of using an authenticated domain

Friday, July 15th, 2011

A must read article on Email Authentication using DomainKeys, DKIM, SPF and SenderID, and how it can help improve your deliverability.

http://tinyurl.com/6k64y9r

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**Suite26 system upgrade complete**

Tuesday, July 5th, 2011

System upgrade has successfully been completed without any disruption.

Please proceed with any plans to send your campaigns today.

The Suite26 Team

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**Suite26 to be taken down today for upgrade**

Tuesday, July 5th, 2011

Please be aware, we are making arrangements for Suite26 to be taken down for a short period today, while a vital system upgrade is made.

We will post the exact times of the service disruption as soon as we have the confirmed times in place.  These upgrades should take no longer than 30 minutes.

Please refrain from sending any campaigns until further notice.

Apologies for any convenience caused.

The Suite26 Team

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Join Us At The Online Marketing Show

Thursday, June 16th, 2011

MWL_0MS468x60

Following our successful outing at the Technology for Marketing & Advertising show in March, we're now strutting our stuff at The Online Marketing Show (Part of Marketing week Live) at Olympia at the end of June.

If you missed us at the TFM&A show earlier in the year, (shame on you), but never mind because you can come and meet us here.

We'll be:

checkmark Doing one-to-one demonstrations

checkmark Providing free email marketing advice and support

checkmark Handing out free email credits for visiting us. (Now you're tempted!)

Plus it's a great opportunity to put a face to a name and voice.

So if you need guidance in connecting and engaging with your customers, this show is the place to meet. Come see us on Stand B414.

If you want to arrange a specific time to hook up with us just call us on 0845 313 0912 or email enquiries@26.co.uk with your preferred date.

Looking forward to seeing you there.

Where:
Grand Hall, Olympia, London

Dates:
Wednesday 29th June 2011
Thursday 30th June 2011

Cost:
Free! Register today

Stand:
B414

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Changing link colours and removing the underline

Thursday, June 2nd, 2011

Suite26 Email Marketing tip 1:

How to change the colour of your links:

Most mail clients and webmail providers will display the links in your email campaigns in the standard blue colour regardless of what colour you set them to in the editor screen.  However, there is a trick to get around this for most mail clients.

Go into Edit Primary Content and switch the editor screen into Source view.   This can be done by clicking the 'Source' button in the toolbar.

Next, you need to add the following piece of HTML code into the source just after the <head> tag and before the </head> tag:

<style type="text/css">
a { color: red; }
</style>

You can change the colour to suit, e.g. green, or you can use normal HTML hex values for the colour (i.e.; #00CC00). Take a look at this full HTML colour chart with HTML colour codes: www.immigration-usa.com/html_colors.html

This will turn all of the links in your email to your chosen colour for the majority of mail clients and webmail providers except for Gmail and Mail.com. For Gmail and Mail.com you will need to highlight each link in your email campaign and set the colour using the text colour selector within the editor.   This solution is not 100% perfect as the line underneath the link within these two webmail providers will often stay in the default blue colour.

Suite26 Email Marketing tip 2:

How to remove the line from underneath your links:

Links display underlined by default in the majority of mail clients, however, you can remove the line underneath the link by adding the following style attribute to your HTML code:

Go into Edit Primary Content and switch the editor screen into Source view.   This can be done by clicking the 'Source' button.

Next, you must add the following piece of HTML code into the source just after the <head> tag and before the </head> tag:

<style type="text/css">
a { text-decoration:none }
</style>

To combine the two pieces of HTML code so that your links stay as your selected colour and display without the line underneath, add the following piece of code:

<style type="text/css">
a {color: #00CC00; text-decoration:none}
</style>

If you need any help changing the colour of your links or removing the underline, please email support@26.co.uk or call 0845 313 0912. (more...)

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Service Update: No Internet connection at Suite26

Wednesday, May 25th, 2011

Latest update: Our BT internet connection is still down at our Harlow offices and looks like being down all day.

That said, you can now email Mark at support@26.co.uk and he'll be able to deal with all your support, sales and general enquiries.

Thanks.

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No internet connection at Suite26 offices

Wednesday, May 25th, 2011

Please note that we have no internet connection today at our Suite26 Harlow offices. BT are on the case.

This does not affect your Suite26 account or our servers. Your email campaigns will still send as normal.

For support, please call 0845 313 0912.

Thanks.

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6 Steps To A Successful Call To Action

Tuesday, May 24th, 2011

Creating a successful call to action (CTA) is essential as it is what triggers the chain of events that leads to a sale, registration or website traffic.  A CTA is just as important as a subject line as it is what prompts the reader to act once the email has been opened.  If you take the time to carefully consider your own CTA, the outcome will be worth the extra effort.

1. Give a Reason to Click
As always, there has to be something in it for your readers.  Make sure that your CTA leads to something that is useful, desirable and worthwhile. Also, make it known that by clicking on the CTA your reader will be getting something in return, some info or an offer perhaps.  You want to entice the reader into responding to your CTA.

2. The CTA shouldn't be a Mystery
By simply saying "Click Here," you risk leaving your reader wondering what happens next.  You need to explain what the benefit is to completing the call to action.  If the CTA is vague, readers will be less likely to click.  Instead try phrases like "Click here to read the full story" or "Visit this page for more information on this offer."  All it requires is a simple one-liner that highlights what will happen after the click takes place.

3. Create a Sense of Urgency
CTA's should generate a “must respond now” outcome otherwise campaign responses will be lower.  If there's no reason to act now, readers are likely to put it off, which can lead to forgetting about it altogether.  If I get an email offering DVD box-sets on sale for the next 2 weeks, I may delay responding until a later date, maybe I don't have time to go through the shopping cart that day.  But if the CTA says a sale ends 6pm today, or there's limited stock, or only the first 100 customers to respond qualify, I'm sure to click straight away.

4. Don't be Tight with Your Links
You only want to have one main CTA, but that doesn't restrict you from linking to your CTA in multiple places.  Spread the link throughout your email so that the main CTA is not the only route to the desired landing page.  If your CTA takes your reader to the main sale item, put that same link in several other places.  Hopefully the CTA will grab your reader's attention, but if not, give them several other places to find the link.

5. Make the Call to Action Stand Out
Be sure to place your CTA at the top of your email, above the fold.  Your reader should be able to see it in their email preview screen, before they even open the email.  If you place it towards the middle or bottom of the email, it can get lost by other content.  Make your CTA very noticeable either by bolding it, putting it into a graphic or by adding an arrow or symbol.  It needs to be eye catching and obvious (without being too large and not in sync with the rest of the email).

6. Use a Unique Click Phrase
You can be more creative than simply saying "Click Here."  Your readers aren't dummies, so you don't have to simplify your CTA to the standard and overused "click here" phrase.  Because this phrase is often used, it doesn't stand out like it used to.  Try other action phrases like "Download Now" or "View More."

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New Email Marketing Feature for Suite26

Thursday, March 10th, 2011

We are pleased to announce a new email marketing feature for Suite26, the first of many improvements and new functionality to be added in the coming weeks, aiming to make your email marketing more effective.

Today’s new feature is quite simply a button that lets you resend a campaign to those contacts that didn’t open the original email, therefore reducing the time and effort it used to take before. Sorry about that.

This new feature works by automatically placing these ‘unopened’ contacts into a new group for you, which you can rename and then select when scheduling your campaign to resend.

How to use this auto ‘create new group’ feature:

1. Go into the report for the campaign you previously sent and underneath the ‘More Reports’ section, click on ‘Not Opened Report’.

Resend to nonopens1

2. At the bottom of the list of contacts displayed, click on the new link titled ‘Create a new group with these contacts’.

Resend to nonopens2

3. A message bar will then appear saying the contacts are being importing into a new group and might take a few minutes.

Resend to nonopens3

4. Refresh your screen after a few minutes and you’ll see a new contact group has been generated, which you can rename if wish.

5. To resend the email campaign, go to Send/Schedule Campaign and simply select the new contact group of unopened contacts.

Resend to nonopens4

If you have any questions or need any help using this feature, please call Mark on 0845 313 0912.

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