Try using buttons for your links to increase your click rates
For many email marketing campaigns, it is all about trying to increase your click rates and drive more customers to your website. A simple tip to help you achieve this is to try using visual ‘buttons’ for your call-to-actions instead of words and sentences with links. A well placed, compelling and persuasive button may just help you drive more traffic to your website.
Actionable buttons like ‘Sign Up Now’, ‘Buy Now’ or ‘Download Now’ will help customers easily identify what you want them to do next.
As always, test your email campaigns to see what kind of responses your emails with button links receive, and whether your customers use them more.
For more information or help setting up your button links, please call Mark on 0845 313 0912 or email enquiries@26.co.uk