Differences Between Email And Email Marketing
Take a look at this interesting article on the differences between Email and Email Marketing when it comes to permission based emails.
Email Insider has raised some very useful points when commenting on the hot topic in a LinkedIn group on ‘whether collecting business cards at a networking events, meetings, social functions, etc, gives people/companies the right to add someone’s details to their database and start sending them their e-newsletter?’
The article first clarifies what Email and Email Marketing are, and then defines the differences between them and whether the above form of data capture is permission based or not for the sending of future emails/email campaigns.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=130082
Tags: data capture, e-mail campaigns, email, Email Marketing, permission