Keep subject lines short and simple
When selecting your subject lines always remember: the shorter you keep your subject lines, the more deliveries you’ll receive and the higher open rates you’ll achieve.
Before you send your next campaign, take a look at the link between the length of the subject lines from previous email campaigns and the number of unique opens and total clicks they received.
You should also carefully consider that subject line word choice, word order and recipient awareness are also vital factors in receiving more deliveries and opens.
We recommend that you stick to these points when writing your next subject lines:
1) Keep the subject line as short as possible
2) Avoid using ‘Spammy’ words such as; Urgent, Free, Buy Now and symbols like !!, ££, **
3) Only use longer subject lines when there is considerable reason to do so
4) Whenever you’re unsure, always test your emails.
Tags: clicks, deliverability, opens, recipients, spam