Following our successful outing at Internet World in April, we are spreading our wings further by deciding to strut our stuff at The Online Marketing Show in 2 weeks.

If you didn’t get to see us before at Internet World (or you want to see us again), you can now come and meet us for a chat and receive:

- One-to-one demonstrations
- Free email marketing advice and support
- Free email credits for visiting.

Plus there’s the chance to put a face to a name and voice.

So if you’re looking for guidance to help you connect and engage with your customers cost effectively, and can’t get to our Harlow offices, The Online Marketing Show at Olympia might be the best place to meet.

If you want to arrange a specific time to meet us just call us on 0845 313 0912 or email sales@26.co.uk with your preferred date and time.

Look forward to seeing you there.

Event details:

Where: Grand Hall, Olympia

Dates: 29th and 30th June 2010

Cost: Free! Register today

When selecting your subject lines always remember: the shorter you keep your subject lines, the more deliveries you’ll receive and the higher open rates you’ll achieve.

Before you send your next campaign, take a look at the link between the length of the subject lines from previous email campaigns and the number of unique opens and total clicks they received.

You should also carefully consider that subject line word choice, word order and recipient awareness are also vital factors in receiving more deliveries and opens.

We recommend that you stick to these points when writing your next subject lines:

1) Keep the subject line as short as possible
2) Avoid using ‘Spammy’ words such as; Urgent, Free, Buy Now and symbols like !!, ££, **
3) Only use longer subject lines when there is considerable reason to do so
4) Whenever you’re unsure, always test your emails.