How to create an effective email campaign
The number 1 rule to remember when creating your email campaign: simplicity is the key.
When it comes to the design of your email campaign, keep the content and layout simple. The design of your email is important, from a readability, usability and branding viewpoint, but in the end the design is not the main element that will get you conversions. Always remember the basics (your subject line, main heading, the width of the email, how it looks in the preview pane, etc.) Avoid making the email look 'too busy' by not having too many messages or offers on there.
Be original
There’s a good chance that your recipients receive plenty of emails on a daily basis, so you need to distance yours from other emails by being original and different. Making your email stand out you will help lead to increased attention. Of course, this doesn’t mean you should forget the basics.
Gain attention
The initial purpose of your email template design is not to impress your recipients, but to grab their attention. Once you have caught their eye, it is the job of your content to do the rest. Do not let your email design become too excessive: keep to a simple, effective design and make sure your content is visible and engaging.
Remember it’s the copy that sells, not the design.
Tags: content, e-mail campaigns, engagement, recipients, template