The number 1 rule to remember when creating your email campaign: simplicity is the key.

When it comes to the design of your email campaign, keep the content and layout simple.  The design of your email is important, from a readability, usability and branding viewpoint, but in the end the design is not the main element that will get you conversions.  Always remember the basics (your subject line, main heading, the width of the email, how it looks in the preview pane, etc.)  Avoid making the email look 'too busy' by not having too many messages or offers on there.

Be original

There’s a good chance that your recipients receive plenty of emails on a daily basis, so you need to distance yours from other emails by being original and different.  Making your email stand out you will help lead to increased attention.  Of course, this doesn’t mean you should forget the basics.

Gain attention

The initial purpose of your email template design is not to impress your recipients, but to grab their attention. Once you have caught their eye, it is the job of your content to do the rest.  Do not let your email design become too excessive: keep to a simple, effective design and make sure your content is visible and engaging.

Remember it’s the copy that sells, not the design.

It appears that a recent change to Gmail has automatically started adding margins around images.

Most people will not notice the change, but if you sending an email which requires to images to  be placed right next to each other you will may see a gap between them.

This can be remedied by adding a simple "display: block;" to your images like so:

<img src="image.png" style="display: block;" />

Check out the photos of Suite26 at Internet World, Earls Court, 27- 29th April.

Our powerful, entry-level email service application pitted itself against some big players in what is a highly competitive industry, but we managed to hold our own against the main email marketing heavyweights and delivered the goods for companies seeking a new low-cost alternative that is truly easy-to-use.

Thanks to all the visitors to our stand at Internet World. It was great to meet and chat with you all. We hope you enjoyed the demonstrations, support and advice we provided as well as the free email credits, so you can now seriously test drive the power of this application!

For more information on Suite26 or our stand at Internet World, just call 0845 313 0912 or email enquiries@26.co.uk.