According to Econsultancy’s 2010 Annual Email Census, most companies still believe they receive a good return on investment from their email marketing.

The census revealed that the most valuable marketing tactic invested by companies online is search engine optimization, although closely followed by email marketing at 75%.

The report discovered that 11% of companies allocated at least £100,000 to their yearly email marketing budget. There was also a 5% increase in the amount of companies that found that investments in email marketing returned at a rate greater than 500%.

And yet only 4% of companies claimed that their returns on investment for email marketing were insignificant.

Tags: Email Marketing

This entry was posted on Friday, March 26th, 2010 at 11:59 am and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.