Using a custom built template for your email campaigns has many benefits.  For a start, it reduces the creative building time process, and makes it possible for those without HTML knowledge and the necessary design skills to use a professional looking email template without having to know how to write HTML code.  Following on from that, optimal HTML code can mean the difference between inbox delivery success or  junk folder failure.  So why not use a custom built email template that has already been tested for optimal HTML structure?

Consistency is key. Using a custom email template will give your emails a familiar look and feel each time you send, helping your customers instantly recognise your brand. Using a custom built template for your company and brand is a great way to direct traffic straight to your website.  By providing links to key landing pages, you are making your products and services easily accessible to your recipients, as well as directing your customer to exactly where you want them go to.

In short, custom built email template designs at a minimum help improve delivery, promote brand exposure and increase traffic to your specific landing pages.  So, are you using a custom email template for your email marketing campaigns?

For more information on how to order your custom built email template, please visit http://www.26.co.uk/customEmailTemplate

Happy Easter and a BIG thank you to all our 'egg-cellent' customers for their continued support and custom over the weeks, months and years.

As a little treat from Suite26, you can now get a FREE Easter email template for your Easter campaign!

Check out the free Easter email template design we've made specially for you:

If you would like to use this email design for your Easter campaign, please email us today at sales@26.co.uk or call 0845 313 0912, and we'll add it to your account at no extra cost.

From all at Suite26, have a great Easter and enjoy the bank holiday weekend.

According to Econsultancy’s 2010 Annual Email Census, most companies still believe they receive a good return on investment from their email marketing.

The census revealed that the most valuable marketing tactic invested by companies online is search engine optimization, although closely followed by email marketing at 75%.

The report discovered that 11% of companies allocated at least £100,000 to their yearly email marketing budget. There was also a 5% increase in the amount of companies that found that investments in email marketing returned at a rate greater than 500%.

And yet only 4% of companies claimed that their returns on investment for email marketing were insignificant.

Hotmail are experiencing problems with their servers this afternoon which is causing a backlog of emails waiting to be sent to those addresses.    This problem is at the Hotmail end and is affecting many ISPs and mail providers globally.

Please rest assured that any mail to Hotmail addresses will be queued and delivered once the Hotmail servers are again accepting connections.

Update 18/03/10 16:45 GMT - Hotmail servers are now accepting connections once again and the mail backlog is starting to move.   We should expect delivery to be slightly slower than usual as the Hotmail servers try to catch up, but rest assured your mail will be queued and delivered over the coming hours.

Update 19/03/10 08:17 GMT - Hotmail service is now fully back to normal and all of our queues to Hotmail are clear.   You should see no delays in your email being delivered to these addresses.

You can now have Suite26 training at your office. Call 0845 313 0911 to book your session.

From the comfort and convenience of your own office you can now become an expert in the art of email marketing with Suite26.

Master how to:

• Import your contacts with ease

• Create and send targeted and personalised email campaigns in minutes

• Import your own customised template, logos, links and more to personalise your messages

• Track, follow-up and improve on your campaign performance

• Collect email addresses and build your database from your website

• And much more...

We guarantee you'll be able to create and send HTML emails, track responses and measure the effectiveness of your email campaigns to your customers. See firsthand how easy it is to use Suite26 to expand your business.

Call Ricky or Mark on 0845 313 0911 or email enquiries@26.co.uk to book or find out more about your One-2-One training session.