Do you want to grow your email list quickly and get your marketing out to as many potential clients as possible? Been approached by a "reputable" list vendor offering you thousands of "legitimate" opt-in addresses?

However tempting it may seem, just don't go there. We're not just talking here about the dodgy providers who offer millions of addresses for peanuts, but the more professional looking ones who will provide you with a segmented, opt-in list from people who have agreed to receive "3rd party" marketing about your chosen subject.

The main problem here is that the recipients on these lists will not have the slightest clue who you are. No matter what permission they gave to receive "3rd party" mailings they have not given you their permission to email them. Sending mail to these people will have many of them hitting the Report Spam button in their email client and if too many do that your domain is going to end up on spam blacklists. Can you afford for your brand to become blacklisted and have your reputation tarnished?

The next problem is you have no idea when and where the address was collected - it could have been added to the list years ago and may no longer even be in use. Sending email to non-existent or dead addresses will also count against you and you could again end up on one of those blacklists. What's more, if you receive a complaint and are asked to prove where you got the address, which site they opted in on along with date/time/IP address - could you provide that information?

Then you run into the relevancy issue. The recipients who do actually receive your mail, don't report you for spamming and open it up may not even find the content relevant to them (after all they have no idea who you are) - they'll just delete it.

So, you spent all that money on buying/renting a list then money on sending it out only to find most did not arrive, the ones that did weren't opened, you've got a ton of spam complaints and your domain is on a number of blacklists - now it doesn't seem like such a tempting idea after all!

Oh and finally using a purchased/rented list will break the Ts and Cs and anti-spam policies of almost any ESP - us included. So just don't bother - we can see purchased lists a mile off.

We have recently made a few beneficial changes to our pricing structure for email credits, which will help make it easier for customers to understand and more importantly saves you money on credits and gives you more credits for your cash.

Use the pricing calculator on the pricing page on our website to receive an instant and newly updated quote for your exact mailing numbers.

This week saw the last of our Suite26 Training Seminars take place.......well at least for now.  The seminars were originally planned as a trial for us to gain an insight into customer interest, take up, interaction and then feedback from them. And so, after 4 very successful sessions, we think it’s safe to say that the training seminars are likely to be scheduled for a return in the near future.

Seminar attendance levels were very high and the customer feedback was extremely positive. Some customers were so impressed, they even bought email credits the very next day.

If you would like to find out more about the training seminars or want to register your interest in attending next time they’re available , please contact us on 0845 313 0911 or sales@26.co.uk.