Recently Gmail announced a new feature that allows recipients to click a 'unsubscribe from this sender' link within the Gmail interface to be removed from future mailings.   The same feature is also available to Gmail users when they use the 'Report Spam' button.

Gmail users access this link by first clicking on the 'Show Details' link when they receive a message, as seen in the image below.

We are pleased to announce that Suite26 now supports the additional unsubscribe method the Gmail is providing.   A Gmail recipient clicking on this link will be unsubscribed from you contacts within minutes of clicking the link and you will see the unsubscribe recorded in your usual campaign reports with a reason of 'Feedback Loop'.

At present Gmail will only show this unsubscribe link when the email has been signed with DomainKeys/DKIM so that they can be sure that the email has come from a valid sender, it is therefore important for you to setup an authenticated domain with Suite26.  It only takes a few minutes to setup an authenticated domain, it's totally free with Suite26 (many providers will charge you £100s to do this) and, even better, it will help your deliverability - what are you waiting for?

This entry was posted on Friday, August 28th, 2009 at 10:49 am and is filed under Hints & Tips, Site News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.