Feedback Loops
Suite26 has started integrating with the feedback loops of a number of the major mail providers (AOL, Hotmail etc).
These providers often provide a ‘Report Spam’ or ’Spam’ button within their interface which users can click on to mark a message as spam. Unfortunately, some recipients use these buttons as a quick way of unsubscribing instead of finding and using the link within the e-mail itself. It is therefore very important to ensure that these recipients are unsubscribed from your lists.
By integrating with the provider’s feedback loop, Suite26 will receive an automated notification whenever these buttons are used and we can then locate the original recipient and ensure they are unsubscribed from future mailings.
Any contacts which are unsubscribed in this way will appear in your e-mail reports with ’Feedback Loop’ as the unsubscribe reason.
It is very important that you honour these unsubscribe requests in the same way as any other. If you continue sending mail to recipients who have unsubscribed in this way it is very likely that you will be blocked from sending mail to any addresses by that provider.
If you have any questions regarding this feature or require any other help with deliverability and spam related issues, please do not hesitate to contact support@26.co.uk
Tags: feedback loop, spam, unsubscribe