Email Planning for Sucessful Business Communications

Although Suite26 allows you to create and send an email in minutes, we recommend you devise a detailed email plan for your campaigns. Detailed email planning, testing, implementation, monitoring and reporting are essential to any successful email marketing campaign. Your email planning should consist of the following:

1. Setting out what you want to achieve;
2. Carefully selecting your target audience;
3. Making sure your email has the relevant links/call to action buttons;
4. Testing your campaign;
5. Creating a campaign with planned e-mailshots;
6. Scheduling of email broadcasts and follow-up procedures.

If you do all the thinking in advance and make sure that your email planning is detailed, focussed and concise, you can look forward to running many successful Email Campaigns with the best possible ROI (Return on Investment)

At Suite26 we've found that our most successful clients have the most success when they undertake email planning. It allows for plenty of time for testing the email to check links are correct and enables you to check over the layout of your email newsletter or communication. When planning email campaigns you should always include follow up email and phone campaigns to maximise your return on investment.

For more details please call our Product Support team on 0845 313 0911 or email support@26.co.uk. Alternatively check out the Suite26 Help Centre - We're here to help.